It’s simply amazing that ten years into the digital revolution, Eastman Kodak is trying to figure out what business they are in. For decades Kodak dominated the chemically based photographic process. You shoot a roll of film, and then you physically took the roll to a developer, and made a second trip to pick up the finished prints. Their only competition in the industry was the Japanese company, Fuji. The upstart would just eat away each year at Kodak’s market, but never becoming a real threat to Kodak’s dominance.

Meanwhile from outside the industry, Polaroid back in the late 1950’s invented a camera where the chemical based development of the pictures took place inside the camera. The picture was ready in about 60 seconds. Polaroid developed a wonderful business and made a fortune for both its shareholders and its genius creator, Dr. Edwin Land.

What happened next was a business disaster, and Kodak should have learned from Polaroid’s mistakes. Dr. Land came up with a moving picture development system. They poured hundreds of millions of dollars into a chemically based system. It would allow users to take moving pictures. The movies would be developed chemically inside the camera system, the same as the still picture system then utilized.

What Polaroid not only didn’t plan for, but couldn’t even imagine was that a disruptive technology would be created from another industry that would basically destroy Polaroid’s business model. Japan would create digital photography. The first Japanese VHS and Betamax camera systems became available. The electronic based technology made so much more sense than Polaroid chemically based system. It forced Polaroid to shut down its movie system products. It also resulted in the immediate write off of hundreds of millions of dollars (equivalent to billions today) that it would never recoup.

Now I ask you, Kodak was in the business, we know that. They saw what this new technology did to Polaroid OVERNIGHT. Couldn’t they imagine that it could happen to them? The answer is apparently not. The management team at Eastman Kodak has been brain dead for at least 20 years. The management team and the Board of Directors should have been dismissed more than a decade ago for gross incompetence. They took a magnificent cash generating machine, and allowed it to turn into a boring, mundane second class company.

They simply chose to ignore what was coming, and what was coming was a TIDAL WAVE, that would sweep away Kodak’s traditional business. Kodak could have chosen to lead the digital revolution. They could have chosen to take the billions of dollars of cash generated by their traditional chemically based systems, and redeploy in other high end technology driven businesses like digital imaging in the medical industry. No, neither choice happened. The company chose instead, to DO NOTHING. Try to maintain the status quo was the order of the day.

Now Kodak is faced with a “what do we do now” decision? It is just a question of how many years it takes before the Kodak way of doing business (chemical processing) completely evaporates. There are a number of lessons to be taken from this example of a formerly world class company going belly up because of an inappropriate business model. Among them are:

Every company must absorb the central thesis of Clayton Christensen’s two books, “The Innovator’s Dilemma”, and “The Innovator’s Solution”. Harvard professor Christensen was the individual who coined the term, disruptive technologies, or what happens when a new innovation comes in and completely blows away a company’s formerly dominant technology.

No company has the luxury of sitting on its rear end, and counting on its cash hoard to keep it in business forever.

Theodore Levitt of Harvard always talked about “What business are you in?” You’d better make sure that you are constantly thinking about how to obsolete your own business, because your competitors are thinking about it all the time.

Every company should have an internal team that is separate and apart from the company. The sole function of this team would be to come up with ways to destroy the company by developing better products, or better yet technologies that would obsolete the company’s current technology. Xerox decades ago created Xerox PARC (the PARC stands for Palo Alto Research Center) in 1970. They intentionally put it in Palo Alto, California because they didn’t want to have their thinking contaminated by the atmosphere in Rochester, NY, a dead town. The same town as Kodak’s corporate headquarters by the way.

You want to talk about accomplishments; Xerox PARC came up with the mouse that we use on personal computers. They also created the graphical user interface that you use on your PC, and the basic design of the personal computer was taken from Xerox PARC by Steve Jobs. Xerox completely failed to cash in on any of these creations. The guys in Rochester were just as asleep at the switch as the guys at Kodak. There must be something about the air they breathe in Rochester that lulls them into a sense of complacency.

Companies need to buy smaller companies who are creating the innovating technologies that will put them out of business. If they wait until the technology enters an actionable phase, it is too expensive to purchase. Examples are Yahoo and Microsoft, both of whom had an opportunity to buy Google for millions of bucks. Google now has a market cap of $150 billion, and is virtually untouchable.

Is it too late for Kodak to save itself? The answer is probably yes. Very rarely can a company in such a downward spiral find the managerial talent, and more importantly COURAGE to transform itself internally. The current management team is too interested in continuing its own benefit package and retirement benefits, to make the hard, tough, and necessary decisions to be transformative. Hopefully, other American companies, and investors can learn from the bitter story that Kodak has to teach us. Good luck.

Congratulations on your engagement! So now that you’ve found the perfect luxury venue for your wedding, you are most likely now on the lookout for the best possible wedding photographer you can find so that your big day is documented in the most effective possible way. After all, the wedding photos are a major part of how you’ll remember the big day.

A professional and experienced wedding photographer understands how important the photographs they take are to the happy couple. A professional wedding photographer views their presence at the wedding as an honour and they will strive to take the best possible images of you and your guests during the emotional moments of your day against the stunning backdrop of your beautiful venue. To ensure that your wedding plans continue to run smoothly, I have provided some tips below that will ensure you are on the right route towards getting the photography that you deserve. Furthermore, it will give you more time in which to do exciting things like picking the perfect dress and, of course, enjoying lots of wedding cake.

During the hustle and bustle of wedding planning you should try and remove the temptation to just go ahead and book a wedding photographer without carrying out adequate research. You will most likely find it easy to find a wedding photographer as there are sure to be plenty of them offering their services in your chosen location, but it is highly recommended that you pick one who shares your vision for the day. If you have any friends or family who have recently got married, take a look at the portfolios of the photographers they hired. Do they offer a style of wedding photography that corresponds to how you envisage yours to be? Will the pictures they take enhance the full beauty of the exclusive use wedding venue that you’ve hired?

The ultimate key to finding a wedding photographer who will perfectly capture the essence of exclusive wedding venues is to choose someone that you trust and will hopefully capture you and your guests in the most flattering light possible. Your photos will look far better if you feel comfortable in their presence.

You should also be familiar with the photographer’s past work and have an appreciation for their career and any achievements they’ve accomplished. For example, you need to ask whether your chosen photographer has a reputation for being -one of the best- in the wedding photography industry, or perhaps question whether they have won awards for wedding photography in the past. This will give you an idea of how well known they are in their profession and can hopefully give you an appreciation of how good you, your guests and your exclusive weddings venues will look in the photographs.

Once you have booked your perfect location and perfect wedding photographer, you will surely have beautiful images.

If you want your wedding to take place in a setting that will guarantee beautiful wedding photos, be sure to view the range of beautiful country house wedding venues offered by

Fashion is all about being comfortable in what you are and looking great! Who doesnt want to be fashionable! Irrespective of whether you are aware of the ongoing fashion trends or not, looking stylish and being fashionable has always been something you have craved for. Fashion varies with time and location. People of different place have different fashion taste. The fashion trends of different places around the world are exclusive in their own way. For example, modern Australia has a unique fashion style that can be clearly distinguished from European fashion lines. Australian fashion has a lot more casual approach compared to European fashion. Australian fashion also reflects a vivacious, creative, rich in color, fresh and exuberant style.

Melbourne, better known as Australias fashion capital, recently hosted the Melbourne Fashion Festival. This was an extremely successful fashion event in Australia. Australia also hosted the biannual Australian Fashion Week. The fashion clothing and fashion accessories that were displayed in such fashion events were truly mesmerizing. Such events core objective is to engage and excite the public about fashion. Its because of such famous fashion events that Australian fashion industry has grown so much. One of Australias most well-known cities, Sydney, has the most dynamic, exhilarating and modern fashion scene in the country. Collette Dinnigan, Akira Isogawa, sass & bide and Mambo are some of the famous fashion names that embellishes Sydney fashion world. Some of the famous fashion zones at Sydney are Oxford Street Paddington for smart street wear, King Street Newtown for anything avant-garde, Gould Street Bondi for beachwear and street wear boutiques, Darling Street Balmain for cool and casual, Castlereagh Street City for luxury labels, Crown Street Surry Hills for up-coming designers.

Australian fashion labels are now sought after around the world because of their innovative designs. Australian fashion designers are now influencing what others around the world will wear. The bold colours of sunny Australian beaches and the starkly contrasting hues of the countrys central desert landscapes are captured in Australias fashion palette. Major fashion capitals through out the world, are actively seeking out creative Australian designs. As fashion has become such a successful export market for Australia, employment opportunities has also grown in the fashion manufacturing industry and other fashion-oriented careers such as fashion journalism, fashion styling, make-up and hair styling, fashion photography and modelling. Fashion models like Elle McPherson, Miranda Kerr, Gemma Ward and Megan Gale have reinforced Australias image as a modern, fun and fresh culture. Australia excels in latest fashion trends for both mens as well as womens fashion. Visit different fashion websites and fashion forums of Australia to know more about them.

Australian fashion industry truly reflects the sophisticated, cosmopolitan and multicultural nature of Australian society. The products of Australian designers will make you have an exclusive style statement of your own. So next time you think of upgrading your wardrobe, dont forget to check out the designs of Australian fashion designers. Have a look at them and pick the one that suits you the best. Be stylish always!

PhotoshopBefore you start adding borders make sure you have flattened your image and the background layer is locked and active.

1.Black Mount – This is great for low key and monotone images or images that dont quite fit a traditional white border, simple but effective. To Apply this border open the canvas size option under the image menu, make sure the relative colour box is ticked and select whit for the extension colour. Set the width and height to 0.1 inches and click OK. This will add a thin white border to the image. Now go back to the canvas size command and change the extension colour to back and enter 1.5 – 2 inches for both boxes and click OK.
2.Hairline Border – This is a good border for high key images (images with lots of lighter tones) as the white edges just get lost without some kind of border. For this technique go into the canvas size command and, with relative checked, set the extension colour to black and height and width to about 0.1 inches and click OK. You can also add a further 2 inches of white border to highlight the effect.
3.White Frame – This is a contemporary border that will really add that extra something to your photos. It uses the same technique as previous examples but you are adding 3 borders, the first is a 0.5 inch white canvas extension then a thin 0.1 inch black extension and to finish another 1.5 – 2 inch white extension. This adds a thin gap between the image and the border which makes the photograph stand out more. Note these canvas extensions can also be inverted to have black-white-black.

Find Cheap Deals On The Best Smartphone Camera And All Top Smartphones

If you’re passionate about mobile photography and online photo sharing, then the smart move is to acquire an outstanding smartphone. Preferably one with an outstanding camera and high-resolution display included.

Presently, there are several top smartphones that accompany great cameras included. For the picture buff, this is all awesome news. However, due to the wide array of options currently on the market you need to consider all the ways in which you want your smartphone to perform for you. Don’t assume all the top smartphones available currently are manufactured from the same cloth. Particularly true is when considering the possibility of these smartphones taking extraordinary still images. You’re a photography enthusiast after all; you want the best smartphone camera you can find. Don’t believe that all the new phones are similar, they may share some qualities, but delve into what makes each one different.

So, before you buy, there are a select few things you need to remember right before you make your purchase. Below are some simple details to consider when you’re shopping for any of the best new smartphones.

Don’t Settle Just For Price: When you’re looking for one of the many top smartphones, you shouldn’t buy a cheap one just because it’s cheaper. Remember, you get what you pay for and while you may want to save money, cutting corners on your phone will end up costing you more in the long run. If you buy a phone because of the price only, you may not get the features you want or the top of the line technology you want.

Also try to keep in mind how you wish to use your smartphone. Think about how it may make your passion for photography much more exciting. From apps that focus upon aperture features to pixel size and resolution, there’s a lot that differentiates each phone. So don’t settle for a phone incapable of making your mobile photography hobby exciting.

Other things to keep in mind are which kind of lens quality do you want installed in the digital camera and what’s the image resolution produced. These are essential to taking a great picture, yet, unfortunately, are overlooked in the buying process.

Another must to consider is that the device comes with features like image stabilization and flash quality that enhances your pictures. For example, your phone should have a great built-in flash that will come in handy at night or when in poorly lit areas. Another great new feature is optical image stabilization prevents your snapshots from being blurry. With each feature you explore, your phone will take your cellular phone photography experience to the next level and make it a more delightful experience. These conveniences and tools will make you appreciate all your phone camera can do. Don’t Sacrifice: History tells us that in some ancient societies, the villagers would offer a sacrifice to the volcano to improve their crops, health or weather. While sacrifices into the volcano didn’t solve much for the problems of the villagers, it also didn’t do much for the person thrown into a volcano. In other words, it didn’t solve the issue for the villagers, so don’t sacrifice your photo and data options simply to get a deal for a cheap phone. This cost-cutting could make your camera less effective and cause you to lose some zeal about your photography passion. Again, if you choose to take shortcuts with your new phone, it could cause it to be tougher to upload and share your entire brilliant photos online. But with the right editing app, your snapshots will look more appealing and appear as if they were captured with a professional camera. Every one of the top smartphones available nowadays is a perfect fit for people on a tight budget and who are willing to shop around before selecting. Let’s state that again, prior to buying a device on-line or offline, do your homework. A great way to find out which device you should invest in is by getting some recommendations.

Become A Social Media Follower: See which cell phones being used by your friends and family members alike. There’s a reason they may be popular and by working on some social research about what those you love purchased and why, will enable you to in the decision-making process. Another tip is that you should explore the niche and any forums of other photography enthusiasts. Since they share the same passions and desires about photography as you do, they can make some valuable suggestions. You should research what they use, what they like about all of these top smartphones and which is the best smartphone camera for your hobby. You can also find some picture taking techniques, lighting methods and ways to save money on a new camera phone.

Get Reviews Online: From YouTube to others, there are several product assessments to examine online and for free. Just a bit of online search can yield a ton of results, and you could come across both written and video reviews that will let you result in the smartest possible decision on several the top smartphones. Some websites even have user-friendly tools to assist you conveniently to compare the various elements of several top smartphones. In fact, there are plenty of ways to research the best new smartphones online, and if you spend a little time doing some research, you’ll be amazed at what you’ll find online.

If you love mobile photography and you’re fond of sharing those pictures online, use the above-mentioned tips to help make an informed decision when you’re shopping. Of the top smartphones available right, they will help you find a better sales price by utilizing online search tools. Another trick we’ve suggested is to use your social connections and online forums, and you’ll be able to find great deals as well.

The above mentioned tips will allow you to save cash on the best smartphone camera for your hobby. Don’t rush into purchasing your next phone, it will end up costing you more down the road. Don’t sacrifice or skimp on the technology and refrain from making a rash ill-informed purchase.